Development Team Members


Andrew Murry

Andrew Murry

EmailL: / Cell: 0834692995 / Title

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Andrew Murry

Andrew Murry

EmailL: andrew@gmail.comCell: 0834692995

Andrew Murry

Andrew Murry

EmailL: andrew@gmail.comCell: 0834692995


Follow these guidelines for the development of the Website

Website Template Search & Use

Launch Your Startup pridominantly make use of WordPress Templates with already included components and plugins closest to the customers needed functionality, layout, look at feel. Most of THEMEFOREST’s Templates are current, modern, SEO flriendly and build on boodstrap.  Go to THEMEFOREST’s and start your search.

Choose two suitable Templates that you will need to discuss with your Project Manager before implimentation and installation.

When searching for a suitable template the following guidelines can be implimented:

  • Start to filter your search by typing in the business type, name, industry, functionality (LMS / shooping), products or services.
  • Have look at how the example site behave and imagine how the site will look with the business’s own picture and text included.
  • Choose a template that looks clean, modern & simple.
  • Don’t worry too much about color, images and layout
  • Have a look at how the blog pages and grid images display

When searching for a suitable template make sure the template adhere to the following requirements:

  • Needs to be current – Check when the template was bukld and when last was it updated
  • Needs to look great on Mobile – Test the site on Mobile Layout and check out all the functionalities and how the layout displays.
  • Does the site include most of the functionalities (Example: Charity Website should include Charity component etc)


When you get a Template with a great layout try to incorporate the Cleint’s details and content using the existing layout to save time and creativity as uppose to start wtih an empty page.

Action Driven / Conversion Sites

Launch Your Startup only builds Action Driven, Conversion Websites meaning it is not just an information website but needs to convert leads into customer and should have some kind of action function (call to action):

  • Contact Us
  • Buy Now
  • Make a Booking
  • Sign Up
  • Subscribe Now
  • Download Here

Make sure that the call to actions are present throughout the site at the correct location and when it is required.
The site needs to education, answer questions, overcome objections and lead the customer to the next step in the conversion process.

Website Initial Installation & Setup

Presented the two chosen WordPress Templates to your Project Manager and discuss why the specific Template will work best.

The project Manager will then request the Launch Your Startup Inhouse Web Technitian to (purchase the Template and) install WordPress on the already registered domain, FTP the Template onto the server and prepare the site for further Development:

  • WordPress Install (DB Setup / User Setup / FTP Setup)
  • FTP Template to the server for activation by Developer
  • Install and activate Website Maintanance Mode
  • Install and activate UAM User Gourp Manager Plugin
  • Provide Admin Login Detail to Site & FTP Details to Developer

Development is done on the live server hosted with Hetzner.

Components & Plugins

Often the WordPress Template does not include all the components required for the Client’s site.

Launch Your Startup has got already purchased components and plugins from various third party developers that include but does not exclude the following:

  • Bookings Component
  • Image Gallary
  • Project Component
  • Advance Form
  • Ticket Support System
  • Advance Price Table
  • Online Invoicing
  • Manage User Groups
  • User Avaters
  • Ect

Should a required component not come with the Template do a search for a component under “New Plugins” and search for a suitable plugin or component to install.

Most of the free plugins will work for the Startup’s basic requirements and if not Launch Your Startup will purchase the component only if the component was either tested or proven to be the most suitable component for the client’s use.

In this case please contact your Project Manager for Authorisation.

Page Builders - WPBakery

Most of the WordPress Templates has got a Page Builder component included. Most of them include WPBakery Page Builder Component.

Make sure the site has got a page builder included to make development and future adjustments by the customer easy and convenient.

If the Template does not have a page builder installed please request our Web Technicians to install a registered version.

Site Pages and Slugs

Please make sure you keep the site structure, pages and articles tidy by naming the pages and slugs properly for easy search and navigation.

Headers & Sub Headers

Page Headers, Slugs and Sub Headings is essential for SEO.

Keep it relevant and make use of heading style text selections for Main and Sub Headings and do not simply choose a larger font.

Try and use Theme-based header elements for Main and Sub headings as far as possibe.

Web Page Sections & Positioning

Most of the Template’s provide rich web layouts with existing text and image setions when you import the sample data.

Try and utilize existing section and element layouts to incorporate the Client’s content and data than to build pages from scratch.

That will speed up the development process and help with creativity.

Always test your layouts on mobile devices.

Website Menus

As you know with Web Layout – LESS IS MORE!

Even though customers may request many pages in their initial approach what the user experience needs to be minimalistic.

Where you are working on a One-Page or Multi-page Website try and keep the Main Menu Titles ONE WORDED and short as possible.

Incorporate feature menu items like Terms & Conditions,  Privacy Policy, Contact etc. in a bottom site menu.

Website Footer

Keep the Website Footer Section Clean and Simple.

Details that you can display in the footer:

  • Feature Menu Items
  • Short Company Description
  • Social Media Feed (Instagram only)
  • Contact Details
  • Newsletter Sign-up

Use the following text to add to the most bottom footer section that needs to link to the site:

Website Build By: Launch Your Startup – 2018

Template Options & Setup

Optimise the site display by using the Template Options Settings usually found under Appearance.

Also check for other settngs that needs to be optimize from within the Theme Oprtions.

Maintanance Mode

During initial Site Installation and Setup Launch Your Startup will install and activate a simple Website Maintenance Mode Plugin.

Leave this plugin activated during the entire Development Phase. Once the site is ready for inspection the Client will get access to the site to make recommendations where needed.

Only once the project is signed off will the site be made available to the public.

Website Flow & User Experience

Customer Experience and User Flow is of utmost importance for al Launch Your Startup’s Websites.


The principle is simple. Any customer that lands on a particular page needs to be able to ask themselves “What do I want to know next”

Do NOT implement and Call to Actions on the top or middle sections of web pages – this will drive them to another page before they have read or experience the current page.

Keep it short and simple and only add content that is relevant to the page.

Try not to repeat content that is on another section.

Eliminate long text paragraph sections.

An Image say a 1000 words – If the text is at the side of a picture of a person, flip the image so it faces the text.

Try not to overuse effects. Do not use slide-in or appearing effects on page loads.

Please do use effects on icons where possible.

Animation & Effects

Content Coming Soon…

CMS - Manage User Groups

We install a component called UAM User Group where you can specify user access and control of each and every parameter of each installed component on the site.

When you are done with the Website Development you will need to create a Username and Password for the Client and restrict access and view to all sections of the site that the client don’t have depending on what the customer is allowed to manage (Example: Events Calendar / Bookings component)

Site SMTP Settings

Content to be added soon…

Site Photos & Images

Content to be added soon..

Site Logo's & Favicon

Content to be added soon…

HTTPS - Secure Sites Integration

Content to be added soon…

Creativity vs Effectivity

Content to be added soon…


Each team member will receive a new Project Proposal Document at the beginning of each STARTUP Project where you will need to confirm your availability to take on the project. Some projects might have fewer tasks depending on the chosen Development Package by the Client – but your will still be remunerated the full amount for each project. You will be responsible for the following tasks per project:

Website Content & Copy Writing

Content coming Soon…

Contact Page & Map Setup

Content Coming Soon…

Elearning Platform Setup

Content Coming Soon…

E-Commerse Platform

Content Coming Soon…

Online Invoicing Component Setup

Content Coming Soon…

Payment Gateway Setup

Content Coming Soon…

Service /Product Table Grid

Content Coming Soon…

Social Media Integration

Content Coming Soon

YouTube Channel Integration

Content Coming Soon…

Top Ranked Keyword Search

Content Coming Soon…

Google Analytics Setup

Content Coming Soon…

Google AddWords Account Setup

Content Coming Soon…

Google Webmaster Tools

Content Coming Soon…

Google Website Verification

Coming Soon…

Website Index Submission

Content Coming Soon

SEO Integration

Coming Soon…

Mobile Testing

Content Coming Soon…

API Integration

Comming Soon

Newsletter Component Setup

Comming Soon…

1 x Start-Up Written Referral Sentence.

As added value we provide the client with a written referral of their business and the Developers of the project will need to do a short write-up sentence on why customers should do business with the client.

After all – we have build the business from scratch so we should balief in our work.

Your written referral needs to be delivered in its own folder “Written Refferals” and as follows:

  • 1 x Written Refferral – Your Name [Written refferal Document] (Name: written-refferal-yourname. docx or .and other doc extension)


“EMENDY is one of the best colleges I came accross. They are super professional and would recommend anyone to do business with them.

1 x StartUp Referral Video

As added value we also provide the cleint with a video referral of their business and the Developers of the project will need to do a short video selfie on why customers should do business with the client.

You can also write a short script and ask a friend to do the video on your behalf. You don’t have to say your name – just mention the business and talk about their benifits.

Your video referral needs to be delivered in its own folder “Video Refferals” and as follows:

  • 1 x Video Refferral – Video Refferal of the business [Cellphone Selfie video – 20 sec max] (Name: video-refferal-yourname.mp4)



LAUNCH YOUR STARTUP’s main USP is to provide the entire STARTUP Setup Process in less than 30 Days. It is important that each Development Team member adheres to our development schedules and deadlines.

01 Pre Reg – Day 1 L-Y-S Receives Application
02 Pre Reg – Day 1 L-Y-S Contact the Customer via Skype / telephonically to discuss the Project
03 Pre Reg – Day 1 L-Y-S Create Client Invoice – Email Invoice for payment
03 Post Pay – Day 1 L-Y-S Receives and Confirms Payment
04 Post Pay – Day 1 L-Y-S Updates Invoice and emails Customer
05 Post Pay – Day 1 L-Y-S Creates New Business Development Project
06 Post Pay – Day 1 L-Y-S Assigns Project Development Team and notifies the team
07 Post Pay – Day 2 L-Y-S Create Support Tickets and assign Development Team to Tickets
08 Post Pay – Day 2 Admin Send User Login Details to customer and include Instructions Sheet
09 Break – 5 Days Max Client / Manager Complete and submit Business Development Questionnaire / Manager to Guide and Remind
10 Break – 2 Days Max Client / Manager Complete and submit Required Documents / Manager to Guide and Remind
11 Dev – Day 1 – 3 Project Manager Analyze information and build first section of Business Profile
12 Dev – Day 4 – 5 Client / Manager Project Manager to present first draught of business profile – Skype or phone call. Customer to approve.
13 Dev – Day 6 Project Manager Send Business Profile to Development Team for development and brief via Email / Notify via WhatsApp
14 Dev – Day 7 – 9 ALL / L-Y-S Dev Team presents first draughts of work done / L-Y-S presents recommendations to Project Manager
15 Dev – Day 10 Project Manager Provides feedback to team on changes and recommendations / Provide rest of Project Info
16 Dev – Day 15 ALL Presents the work done (should be at 60%). Graphics sent to Web Developer for Web & Social Media
17 Dev – Day 20 ALL Written and Video Testimonials / Presentation of completed work done / Celebration Day – ZOOM / WhatsApp
18 Dev – Day 21 Project Manager Provides run through with customer for any changes, suggestions and additional feedback
19 Break – 2 Days Max Client Customer to complete and submit Revision Form / Skype Call   / Manager takes notes and complies
20 Dev – Day 22 Project Manager Skype or telephone call made to discuss the requested changes / Manager takes notes
21 Dev – Day 23 Project Manager Email-updated revisions to Development Team and brief on what needs to be changed and implemented
22 Dev – Day 26 ALL Present final work and finish off final adjustments
23 Dev – Day 27 L-Y-S / Manager Project Manager to give feedback and runs through of the Project / L-Y-S to approve
24 Dev – Day 28 ALL Make final changes based on L-Y-S Suggestions and Approvals
25 Dev – Day 29 ALL Finalize delivery
26 Dev – Day 30 ALL Deliver Final Product / Celebration on Skype / Project Manager’s last communication with customer
27 Dev – Day 31 L-Y-S Team remuneration