WEB Developer Guide


Carefully read through and familiarize yourself with the procedures and general information related to the Project Development as WEB Developer

LAUNCHPAD Project Platform

LAUNCHPAD is our online Development Portal and is accessible from the Website top menu.
When you login with your user details you will get access to a Dashboard where you will see your appointed tasks and get access to the actual Startup Project.

The project consists of Milestones, Phases and Tasks that are updated by the developers as they progress through their tasks. The client will be able to track the entire development process.

Please update each task as you progress through the work and indicate the percentage covered at the end of your development session.

When done – mark as complete.

Quality of Service

Launch Your Startup strives to provide its clients with the highest standard of professionalism, products and services.

We expect that all Developers deliver a high standard of work that supercede the expectations of our clients.

Developers that exceed their deadlines or provide a low quality work will receive less or no future work and have their Development Contract terminated.

The Project Manager

The Project Manager of each Startup Project will lead each project and is responsible in making sure that all Developers stay on tract with the development and deliver the highest quality of work. Please contact your Project Developer should you have any questions, issues or recommendations related to the project.

We also request that you provide your full cooperation and assistance to your appointed Project Manager where possible.

Project Starting Date

Please refer to the Project Schedule and Deadlines section.

Each Project will officially start once the client has submitted the Project Development Questionnaire and forms needed for company registration.

We normally allocate 5 to 7 days for the client to submit the questionnaire from the date that you receive your project notification before we will officially start with the Project Development.

Project Questionnaire

In the beginning of the Development Project the client completes and submits an extensive Business Development Questionnaire containing all aspects of his/her business ideas and other information related to development and design aspects of the business.

The Final Development Questionnaire will be made available to all Developers within the Development Project on LAUNCHPAD

Available Website Templates

Launch Your Startup make use of WordPress Templates from Themeforest.net for most of its Website Development.

Browse through the already Purchased Templates to find a suitable Website Template for the customer.

Should you not be able to find a suitable Website Template from the already purchased Temples below – go to Themeforest.net and search for a Template with the layout and components already included in the Template that will work closest to the Client’s needs.

Communication Ticket System

We make use of a Communication Ticket System that is accessible from within each project. The ticket system allows for tracking the communication between the client and developers securely.

With every new project a dedicated ticket is created for each developer so that the client can address a specific developer.

You and the client will also be able to upload a wide variety of file types to a specific ticket conversation as desired.

Keep all conversations professional, short and to the point to prevent the customer to abuse the ticket system to engage into premature sample delivery.

Once a ticket has been submitted, you will receive an email notification. You can either reply to the message or go to the online ticket from within the project.

To find the ticketes related to you simply do a search with your name.

Email Setup & Communication

Once you join the Launch Your Startup Development Team you will be issued with your own Email Account that you will need to setup and use for the Development purposes only.

Use the email setup instructions sent to you by email.

No email communication is allowed between Developer and Client and for that purpose you need to use the Project Ticket System.

WhatsApp Project Group

At the start of a Project, a dedicated WhatsApp Project Group will be created with only the Developers assigned to the group.

This allows for quick and effective correspondence between Developers. Please make sure you read through all correspondence that comes through on the group.

Developers are not allowed to send any messages to each other outside the group.

WhatsApp group messages can be muted for those that do not wish to be disturbed after hours.

Project Deadlines

It is eminent that Developers adhere to deadline as it is the biggest USP (Unique Selling Proposition) of Launch Your Startup.

Note that you may finish or deliver your work any time earlier than the expected deadline and possibly start with a next project should it be the case.

Final Project Item Uploads

Each project’s original and final designs, documents and forms will be delivered within a Google Docs Folder created within the New Startup’s Google Account.

The Main Document Folder will be shared with all the Developers once it is created. You will therefore need to provide your Google Account Name for this purpose.

All sample designs will be shared on the project page by uploading the images or documents using the document uploads button at the bottom of the relevant phase.

You can use the Comment section underneath the Upload Button to provide any explanations.

Once again only upload and provide samples at project cutt off times and not earlier or later.

Do's and Dont's

The following things that are not allowed to be done as a Developer:

  • You are not allowed to contact the client in your own capacity
  • You are not allowed to do offer any private work to any of Launch Your Start-up’s clients before or after the Project Development as long as you are contracted as a developer for Launch Your Startup
  • You are not allowed to provide your contact details to the client or any of the Developers
  • You are not allowed to provide samples or final work to the customer before set delivery dates
  • You are not allowed to get into an argument with any client or fellow Developer
  • You are not allowed to provide false information regarding your development tasks progress


Follow these guidelines for the development of the Website

Website Template Search & Use

Launch Your Startup pridominantly make use of WordPress Templates with already included components and plugins closest to the customers needed functionality, layout, look at feel. Most of THEMEFOREST’s Templates are current, modern, SEO flriendly and build on boodstrap.  Go to THEMEFOREST’s and start your search.

Choose two suitable Templates that you will need to discuss with your Project Manager before implimentation and installation.

When searching for a suitable template the following guidelines can be implimented:

  • Start to filter your search by typing in the business type, name, industry, functionality (LMS / shooping), products or services.
  • Have look at how the example site behave and imagine how the site will look with the business’s own picture and text included.
  • Choose a template that looks clean, modern & simple.
  • Don’t worry too much about color, images and layout
  • Have a look at how the blog pages and grid images display

When searching for a suitable template make sure the template adhere to the following requirements:

  • Needs to be current – Check when the template was bukld and when last was it updated
  • Needs to look great on Mobile – Test the site on Mobile Layout and check out all the functionalities and how the layout displays.
  • Does the site include most of the functionalities (Example: Charity Website should include Charity component etc)


When you get a Template with a great layout try to incorporate the Cleint’s details and content using the existing layout to save time and creativity as uppose to start wtih an empty page.

Action Driven / Conversion Sites

Launch Your Startup only builds Action Driven, Conversion Websites meaning it is not just an information website but needs to convert leads into customer and should have some kind of action function (call to action):

  • Contact Us
  • Buy Now
  • Make a Booking
  • Sign Up
  • Subscribe Now
  • Download Here

Make sure that the call to actions are present throughout the site at the correct location and when it is required.
The site needs to education, answer questions, overcome objections and lead the customer to the next step in the conversion process.

Website Initial Installation & Setup

Presented the two chosen WordPress Templates to your Project Manager and discuss why the specific Template will work best.

The project Manager will then request the Launch Your Startup Inhouse Web Technitian to (purchase the Template and) install WordPress on the already registered domain, FTP the Template onto the server and prepare the site for further Development:

  • WordPress Install (DB Setup / User Setup / FTP Setup)
  • FTP Template to the server for activation by Developer
  • Install and activate Website Maintanance Mode
  • Install and activate UAM User Gourp Manager Plugin
  • Provide Admin Login Detail to Site & FTP Details to Developer

Development is done on the live server hosted with Hetzner.

Components & Plugins

Often the WordPress Template does not include all the components required for the Client’s site.

Launch Your Startup has got already purchased components and plugins from various third party developers that include but does not exclude the following:

  • Bookings Component
  • Image Gallary
  • Project Component
  • Advance Form
  • Ticket Support System
  • Advance Price Table
  • Online Invoicing
  • Manage User Groups
  • User Avaters
  • Ect

Should a required component not come with the Template do a search for a component under “New Plugins” and search for a suitable plugin or component to install.

Most of the free plugins will work for the Startup’s basic requirements and if not Launch Your Startup will purchase the component only if the component was either tested or proven to be the most suitable component for the client’s use.

In this case please contact your Project Manager for Authorisation.

Page Builders - WPBakery

Most of the WordPress Templates has got a Page Builder component included. Most of them include WPBakery Page Builder Component.

Make sure the site has got a page builder included to make development and future adjustments by the customer easy and convenient.

If the Template does not have a page builder installed please request our Web Technicians to install a registered version.

Site Pages and Slugs

Please make sure you keep the site structure, pages and articles tidy by naming the pages and slugs properly for easy search and navigation.

Headers & Sub Headers

Page Headers, Slugs and Sub Headings is essential for SEO.

Keep it relevant and make use of heading style text selections for Main and Sub Headings and do not simply choose a larger font.

Try and use Theme-based header elements for Main and Sub headings as far as possibe.

Web Page Sections & Positioning

Most of the Template’s provide rich web layouts with existing text and image setions when you import the sample data.

Try and utilize existing section and element layouts to incorporate the Client’s content and data than to build pages from scratch.

That will speed up the development process and help with creativity.

Always test your layouts on mobile devices.

Website Menus

As you know with Web Layout – LESS IS MORE!

Even though customers may request many pages in their initial approach what the user experience needs to be minimalistic.

Where you are working on a One-Page or Multi-page Website try and keep the Main Menu Titles ONE WORDED and short as possible.

Incorporate feature menu items like Terms & Conditions,  Privacy Policy, Contact etc. in a bottom site menu.

Website Footer

Keep the Website Footer Section Clean and Simple.

Details that you can display in the footer:

  • Feature Menu Items
  • Short Company Description
  • Social Media Feed (Instagram only)
  • Contact Details
  • Newsletter Sign-up

Use the following text to add to the most bottom footer section that needs to link to the site:

Website Build By: Launch Your Startup – 2018

Template Options & Setup

Optimise the site display by using the Template Options Settings usually found under Appearance.

Also check for other settngs that needs to be optimize from within the Theme Oprtions.

Maintanance Mode

During initial Site Installation and Setup Launch Your Startup will install and activate a simple Website Maintenance Mode Plugin.

Leave this plugin activated during the entire Development Phase. Once the site is ready for inspection the Client will get access to the site to make recommendations where needed.

Only once the project is signed off will the site be made available to the public.

Website Flow & User Experience

Customer Experience and User Flow is of utmost importance for al Launch Your Startup’s Websites.


The principle is simple. Any customer that lands on a particular page needs to be able to ask themselves “What do I want to know next”

Do NOT implement and Call to Actions on the top or middle sections of web pages – this will drive them to another page before they have read or experience the current page.

Keep it short and simple and only add content that is relevant to the page.

Try not to repeat content that is on another section.

Eliminate long text paragraph sections.

An Image say a 1000 words – If the text is at the side of a picture of a person, flip the image so it faces the text.

Try not to overuse effects. Do not use slide-in or appearing effects on page loads.

Please do use effects on icons where possible.

Animation & Effects

Content Coming Soon…

CMS - Manage User Groups

We install a component called UAM User Group where you can specify user access and control of each and every parameter of each installed component on the site.

When you are done with the Website Development you will need to create a Username and Password for the Client and restrict access and view to all sections of the site that the client don’t have depending on what the customer is allowed to manage (Example: Events Calendar / Bookings component)

Site SMTP Settings

Content to be added soon…

Site Photos & Images

Content to be added soon..

Site Logo's & Favicon

Content to be added soon…

HTTPS - Secure Sites Integration

Content to be added soon…

Creativity vs Effectivity

Content to be added soon…


Each team member will receive a new Project Proposal Document at the beginning of each STARTUP Project where you will need to confirm your availability to take on the project. Some projects might have fewer tasks depending on the chosen Development Package by the Client – but your will still be remunerated the full amount for each project. You will be responsible for the following tasks per project:

Website Content & Copy Writing

Content coming Soon…

Contact Page & Map Setup

Content Coming Soon…

Elearning Platform Setup

Content Coming Soon…

E-Commerse Platform

Content Coming Soon…

Online Invoicing Component Setup

Content Coming Soon…

Payment Gateway Setup

Content Coming Soon…

Service /Product Table Grid

Content Coming Soon…

Social Media Integration

Content Coming Soon

YouTube Channel Integration

Content Coming Soon…

Top Ranked Keyword Search

Content Coming Soon…

Google Analytics Setup

Content Coming Soon…

Google AddWords Account Setup

Content Coming Soon…

Google Webmaster Tools

Content Coming Soon…

Google Website Verification

Coming Soon…

Website Index Submission

Content Coming Soon

SEO Integration

Coming Soon…

Mobile Testing

Content Coming Soon…

API Integration

Comming Soon

Newsletter Component Setup

Comming Soon…

1 x Start-Up Written Referral Sentence.

As added value we provide the client with a written referral of their business and the Developers of the project will need to do a short write-up sentence on why customers should do business with the client.

After all – we have build the business from scratch so we should balief in our work.

Your written referral needs to be delivered in its own folder “Written Refferals” and as follows:

  • 1 x Written Refferral – Your Name [Written refferal Document] (Name: written-refferal-yourname. docx or .and other doc extension)


“EMENDY is one of the best colleges I came accross. They are super professional and would recommend anyone to do business with them.

1 x StartUp Referral Video

As added value we also provide the cleint with a video referral of their business and the Developers of the project will need to do a short video selfie on why customers should do business with the client.

You can also write a short script and ask a friend to do the video on your behalf. You don’t have to say your name – just mention the business and talk about their benifits.

Your video referral needs to be delivered in its own folder “Video Refferals” and as follows:

  • 1 x Video Refferral – Video Refferal of the business [Cellphone Selfie video – 20 sec max] (Name: video-refferal-yourname.mp4)



LAUNCH YOUR STARTUP’s main USP is to provide the entire STARTUP Setup Process in less than 30 Days. It is important that each Development Team member adheres to our development schedules and deadlines.

01 Pre Reg – Day 1 L-Y-S Receives Application
02 Pre Reg – Day 1 L-Y-S Contact the Customer via Skype / telephonically to discuss the Project
03 Pre Reg – Day 1 L-Y-S Create Client Invoice – Email Invoice for payment
03 Post Pay – Day 1 L-Y-S Receives and Confirms Payment
04 Post Pay – Day 1 L-Y-S Updates Invoice and emails Customer
05 Post Pay – Day 1 L-Y-S Creates New Business Development Project
06 Post Pay – Day 1 L-Y-S Assigns Project Development Team and notifies the team
07 Post Pay – Day 2 L-Y-S Create Support Tickets and assign Development Team to Tickets
08 Post Pay – Day 2 Admin Send User Login Details to customer and include Instructions Sheet
09 Break – 5 Days Max Client / Manager Complete and submit Business Development Questionnaire / Manager to Guide and Remind
10 Break – 2 Days Max Client / Manager Complete and submit Required Documents / Manager to Guide and Remind
11 Dev – Day 1 – 3 Project Manager Analyze information and build first section of Business Profile
12 Dev – Day 4 – 5 Client / Manager Project Manager to present first draught of business profile – Skype or phone call. Customer to approve.
13 Dev – Day 6 Project Manager Send Business Profile to Development Team for development and brief via Email / Notify via WhatsApp
14 Dev – Day 7 – 9 ALL / L-Y-S Dev Team presents first draughts of work done / L-Y-S presents recommendations to Project Manager
15 Dev – Day 10 Project Manager Provides feedback to team on changes and recommendations / Provide rest of Project Info
16 Dev – Day 15 ALL Presents the work done (should be at 60%). Graphics sent to Web Developer for Web & Social Media
17 Dev – Day 20 ALL Written and Video Testimonials / Presentation of completed work done / Celebration Day – ZOOM / WhatsApp
18 Dev – Day 21 Project Manager Provides run through with customer for any changes, suggestions and additional feedback
19 Break – 2 Days Max Client Customer to complete and submit Revision Form / Skype Call   / Manager takes notes and complies
20 Dev – Day 22 Project Manager Skype or telephone call made to discuss the requested changes / Manager takes notes
21 Dev – Day 23 Project Manager Email-updated revisions to Development Team and brief on what needs to be changed and implemented
22 Dev – Day 26 ALL Present final work and finish off final adjustments
23 Dev – Day 27 L-Y-S / Manager Project Manager to give feedback and runs through of the Project / L-Y-S to approve
24 Dev – Day 28 ALL Make final changes based on L-Y-S Suggestions and Approvals
25 Dev – Day 29 ALL Finalize delivery
26 Dev – Day 30 ALL Deliver Final Product / Celebration on Skype / Project Manager’s last communication with customer
27 Dev – Day 31 L-Y-S Team remuneration